Behind The Barcode


It started years ago. Taking the art of making coffee and combining it with a desire to master a wide variety of beverage types able to satisfy every palate… the idea that a brewer could cater to all tastes and styles. We’ve documented our journey in a series of videos: from choosing some of the top brands and 100% Arabica beans to pushing beverage variety further than we ever expected.

Choice is beautiful

Beverage variety is a beautiful thing and we want you to try them all. When we began this journey, we had one question. How do we provide a wide variety of beverage choices to fit everyone’s unique tastes? Follow us through a series of videos as we answer this question through the lens of some of your favourite brands and beverages.

the journey begins...

A lot goes into the perfect cup. Whether it’s your favourite coffee brewed just the way you like it or that light and airy milk foam that makes each sip feel like a warm hug, it takes the perfect mix of art and the perfect mix of science to do it just right.

We wanted to explore how TASSIMO is able to capture the perfect cup in each T DISC and every different beverage type. We wanted to see how each brand and beverage is unique. And we wanted to provide as many distinct beverage choices as possible to make the TASSIMO experience even more beautiful.

where the journey took us

TASSIMO is a truly international brand. We go from a small town in Sweden where the GEVALIA brand has been a large part of daily life for over 100 years to the CARTE NOIRE plant in France nestled quietly behind a vineyard to one of the largest coffee innovation centres in the world.

We chat with expert coffee testers, passionate coffee roasters, scientists whose sole job is to experiment with coffee.

Join us on this journey and learn all of the ways TASSIMO is living up to each brand’s story and how we’re constantly striving to brew that perfect cup for you, every time.

In Photos

Behind the Barcode

Choice is beautiful